15 February 2008

Alphega Pharmacy Unveils New Website for UK

Further to its UK launch in November 2007, Alphega Pharmacy is now pleased to unveil its new website, designed specifically for independent pharmacists in the UK.

www.alphega-pharmacy.co.uk offers information in relation to the virtual chain concept for the UK market, as well as providing a dedicated area for Alphega Pharmacy members to access some of the wider benefits of the virtual chain. Online support for members includes a soon to be launched European e-learning portal and educational toolkits designed for patients and consumers, supported by key industry partners.

The website also offers a variety of information for independent pharmacists interested in joining Alphega Pharmacy, including a visual tour of a typical Alphega Pharmacy within the European network, as well as relevant information on the package available to members. In addition, the website includes testimonials from the first UK members, and local contact details for interested pharmacists who would like to discuss their requirements in more detail.

Commenting on the website launch, Jeremy Main, Chief Commercial Officer says: “The Alphega Pharmacy website will continue the overall theme of this virtual chain concept, by combining the key benefits that come from being part of a pan-European network, while at the same time providing bespoke support that meets the needs of UK independent pharmacists.

“Alphega Pharmacy has been launched in the UK to provide a benchmark independent community pharmacy model, and we believe that the UK website will be a strong reflection of this, offering both existing and potential members with an important support tool to meet the changing needs of their pharmacy businesses.”

Independent pharmacists interested in learning more about Alphega Pharmacy in the UK can visit the website: www.alphega-pharmacy.co.uk, or by contacting UniChem on 0208 974 4029, or emailing enquiries@alphega-pharmacy.co.uk.

For more information please contact:
Sanam Conway, Communications Executive: 0208 974 4045
Helena Bate, Communications Manager: 0208 974 4044
Zoe Farthing, Communications Manager, Alliance Healthcare: 01932 8715693