23 November 2007

UniChem Announces New Health and Beauty Focus for Independent Pharmacy

UniChem has today unveiled details of an improved health and beauty offering for its independent pharmacy customers. From this month onwards, UniChem takes direct control of its health and beauty product activity and supplier relations, with the introduction of a newly dedicated health and beauty buying team for UK wholesale. The new structure will enable UniChem to better meet its customers’ needs whilst building stronger relationships with manufacturers in this important product category.

The new buying team will enable UniChem to offer its independent customers improved trade pricing on key health and beauty lines. Furthermore, in support of these improved offerings, UniChem has employed a dedicated health and beauty sales force to work alongside its existing Pharmacy sales force. The new team will focus purely on educating customers about UniChem’s improved health and beauty category offering.

To coincide with the employment of the new sales team, a brand new monthly publication entitled ‘Promo Plus’ will be mailed to UniChem customers, detailing the first of the improved value offers on health and beauty products from UniChem. Each month the publication will incorporate 12 leading product offers, including some of the first products available in the new Almus® range of OTC medicines, as well as the Alvita® range of patient care products.

Jeremy Main, Chief Commercial Officer, UniChem, comments: “Recent feedback from the UniChem Customer Forums indicated that there was a need for us to focus on improving our existing health and beauty offering for independent pharmacy. We have taken this valuable feedback on board and I’m confident that our new focus on this category means that we are now even better placed to meet the needs of our independent customer base. In particular, our new health and beauty sales force will provide UniChem customers with dedicated support to enable them to maximise the benefits of this important category revenue stream.”

For more information please contact:
Sanam Conway, Communications Executive: 0208 974 4045
Helena Bate, Communications Manager, 0208 974 4044